![People said I was ruining this company': John Schoolcraft on the transformation of Oatly — The Challenger Project | The Home of Challenger Brands People said I was ruining this company': John Schoolcraft on the transformation of Oatly — The Challenger Project | The Home of Challenger Brands](https://images.squarespace-cdn.com/content/v1/553a1999e4b01dde7b6bccdb/1474898773010-5QQMIXVZ4XRDRCFS5NW4/image-asset.jpeg?format=500w)
People said I was ruining this company': John Schoolcraft on the transformation of Oatly — The Challenger Project | The Home of Challenger Brands
![Oatly Group Stock (OTLY): Better-For-You Brand In The Making, But A Better Investment? | Seeking Alpha Oatly Group Stock (OTLY): Better-For-You Brand In The Making, But A Better Investment? | Seeking Alpha](https://static.seekingalpha.com/cdn/s3/uploads/getty_images/1319118138/image_1319118138.jpg?io=getty-c-crop-16-9)
Oatly Group Stock (OTLY): Better-For-You Brand In The Making, But A Better Investment? | Seeking Alpha
![Oatly's campaign 'Hey Food Industry Show Us Your Numbers' Source: The... | Download Scientific Diagram Oatly's campaign 'Hey Food Industry Show Us Your Numbers' Source: The... | Download Scientific Diagram](https://www.researchgate.net/publication/342119644/figure/fig5/AS:963464243736578@1606719184658/Oatlys-petition-to-the-German-parliament-to-make-CO2-food-labeling-a-law-Source-Oatly_Q320.jpg)
Oatly's campaign 'Hey Food Industry Show Us Your Numbers' Source: The... | Download Scientific Diagram
![Kasia Odrozek on Twitter: "Environmentally friendly as competitive advantage? Yes, pls! @oatly ist calling for the food industry (well, mostly their direct competitors: milk producers) to reveal their carbon footprint on packaging Kasia Odrozek on Twitter: "Environmentally friendly as competitive advantage? Yes, pls! @oatly ist calling for the food industry (well, mostly their direct competitors: milk producers) to reveal their carbon footprint on packaging](https://pbs.twimg.com/media/EC5WooxWkAEdesg.jpg)
Kasia Odrozek on Twitter: "Environmentally friendly as competitive advantage? Yes, pls! @oatly ist calling for the food industry (well, mostly their direct competitors: milk producers) to reveal their carbon footprint on packaging
![Oatly on Twitter: "@novapoochyena Hi Glace97! They are mostly inside the yellow piece with white stripes. Tucked together with office supplies and the like. Might be some in the white dotted black Oatly on Twitter: "@novapoochyena Hi Glace97! They are mostly inside the yellow piece with white stripes. Tucked together with office supplies and the like. Might be some in the white dotted black](https://pbs.twimg.com/media/EJarOWeW4AAWZE_.png)
Oatly on Twitter: "@novapoochyena Hi Glace97! They are mostly inside the yellow piece with white stripes. Tucked together with office supplies and the like. Might be some in the white dotted black
![Oatly's campaign 'Hey Food Industry Show Us Your Numbers' Source: The... | Download Scientific Diagram Oatly's campaign 'Hey Food Industry Show Us Your Numbers' Source: The... | Download Scientific Diagram](https://www.researchgate.net/publication/342119644/figure/fig4/AS:963464235335680@1606719182171/Oatlys-campaign-Hey-Food-Industry-Show-Us-Your-Numbers-Source-The-author-May-6-2019.jpg)
Oatly's campaign 'Hey Food Industry Show Us Your Numbers' Source: The... | Download Scientific Diagram
![Plant-based milk by numbers, US retail: Oat milk and pea milk up double digits, almond milk and soy milk flat Plant-based milk by numbers, US retail: Oat milk and pea milk up double digits, almond milk and soy milk flat](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/food-beverage-nutrition/foodnavigator-usa.com/article/2022/07/25/plant-based-milk-by-numbers-us-retail-oat-milk-and-pea-milk-up-double-digits-almond-milk-and-soy-milk-flat/15622905-3-eng-GB/Plant-based-milk-by-numbers-US-retail-Oat-milk-and-pea-milk-up-double-digits-almond-milk-and-soy-milk-flat.jpg)