Milked oats: The Oatly Story and Their Controversial Investors
Despite record quarterly revenue, Oatly says it fell short of its own expectations - MarketWatch
Oatly IPO: How Swedish oat milk became popular in U.S.
Oatly - Wikipedia
Oatly, the original history - Vegans Worldwide
Kevin Lee on Twitter: "10/ When John came in, this is what their packaging looked like. John himself said the chocolate flavor was probably the ugliest brand in history. https://t.co/2cTkThvCIS" / Twitter
Oatly Used Many Strategies to Succeed in the U.S., but a Marketing Department Wasn't One of Them
How Oatly went from foodie fad to $10 billion IPO | The Business of Business
How this Development Project Attracted Oatly - Cohere
Oat-to-Market Strategy: Mike Messersmith and the Oatly Story<br/> — Business for Good Podcast
How Oatly went from foodie fad to $10 billion IPO | The Business of Business
How Oatly Became an International Success | Latana
Oatly's repositioning story: the 3 secrets behind the brand success - Healthy Marketing Team
Oatly's 20 Year Overnight Success Story
The American Rise of Oat Milk, Explored | by Sebastian Muriel | Medium
Oatly - Wikiwand
Oatly's Big Gaffe: Straying from Its Brand Purpose - Sustainable Brands
People said I was ruining this company': John Schoolcraft on the transformation of Oatly — The Challenger Project | The Home of Challenger Brands
Between 'good' and 'f**king fearless': Behind Oatly's launch of a 20-year-old 'rocket ship'